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yes, important and interesting stats. But please dont confuse a wellbeing economy with a degrowth economy. The Wellbeing concept is much fuzzier than the degrowth one, and includes a lot of aspects that are frankly unsustainable. Take healthcare for example. In a Wellbeing economy, everyone would have access to all the medical treatments currently available. This is not sustainable for a population of 8 billion, none the less 10 billion. Degrowth focuses on basic health care that minimizes high tech. Same goes for things like transport. Wellbeing notions include EVs and other non-fossil fuel options. Degrowth is about reducing the need for transport and doing almost all of it by active transport means. Look carefully at the differences. Wellbeing notions are a step in the right direction - but they dont get us where we should have been yesterday.

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I think you're focusing on the wrong end of the problem.

The sheeple will consume whatever they're fed. You seem to be saying, "Feed them differently. That's what they *really* want."

And yet, no one has a gun to their head, forcing them to buy cheap plastic crap from far away, and buying unhealthy, highly-processed food from the centre aisles, when healthy food is in the same store.

What is needed — and the sheeple will resist this mightily, voting-in autocratic populists when it happens — is reduced income for everyone.

I have reduced my income by over 90% in the past 20 years. I'm eating more healthy, and getting more exercise as a result. But that's a hard sell!

What *really* needs to happen is a culture of frugality, of making the most of what you've got, rather than constantly seeking MORE! It happened during the Great Depression. It will happen again. But unfortunately, not voluntalily; it will happen following the coming crash that will cause the Great Depression to look like a picnic in comparison.

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